Introduction to Digital Marketing - [Q&A]

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1. The mode of promoting and selling products/services by leveraging online marketing tactics is known as ___

Social Marketing

Facebook Post

Digital Marketing

Branding

2. One of these is the demerits of traditional marketing.

There is no guarantee of expected actions

Develops larger local audience

It does not involve internet services

All of the above

3. One of these is an example of online marketing tactics.

Door-to-door marketing

Text messages

Email marketing

Way Bill

4. Digital marketing can be defined as…

The act of buying and selling products or services by leveraging online marketing tactics

The act of promoting and selling products or services by leveraging online marketing tactics

The act of earning a commission by selling other people’s products

None of the above

5. All of these are examples of digital marketing, except…

Email campaigns

SMS

Social media posts

Content marketing

6. One of these is the benefits of the relevance of digital marketing.

Low Traffic

Mobile Access

Idleness

None of the Above

7. All these are reasons and ways to increase one’s sales through digital marketing except…

Being competitive and productive

Having a USP

Knowing the right search criteria

Being an introvert

8. What does the word “USP” mean?

United State Policy

Unique Selling Point

Uniquely Stated Philosophy

United Standard for Production

9. Text messaging is an example of…

Effective digital marketing strategy

Social marketing

Traditional mode of marketing

All of the above

10. In Digital marketing what does the word “Tracking” means?

To know who is following you

To boost your opponent’s sales

Direct communication with your customers

To know how well you are reaching your goals and objectives and to review which creative works best.

Introduction to Digital Marketing – [Q&A]

By Charles Izuoba

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