Digital Marketing Fundamentals for Startups [Q&A]Charles IzuobaDigital Marketing Questions & Answers Glad to have you here. After answering the questions below, please, click on the submit button to see your score. I’ll also send a copy of this quiz to your email and the reasons for each correct answer. Good luck! Please enter your email: 1. What is digital marketing? Marketing that uses radio and TV ads Marketing that uses traditional print ads Marketing that uses online channels such as social media, email, and search engines 2. Which of the following is an example of a social media platform? Google Twitter Yahoo 3. What is SEO? A type of paid online advertising A technique for improving a website’s visibility in search engine results A type of offline advertising 4. What is a landing page? The homepage of a website A page on a website designed for a specific marketing campaign or promotion A page on a website that is no longer in use 5. What is the purpose of a call-to-action (CTA) on a website? To encourage visitors to leave the website To provide visitors with more information about the company To encourage visitors to take a specific action, such as making a purchase or filling out a form 6. What is email marketing? Marketing that is sent through regular mail Marketing that is sent through email Marketing that is sent through SMS 7. What is a conversion rate? The number of website visitors who make a purchase The number of website visitors who leave the site without taking any action The percentage of website visitors who take a desired action, such as making a purchase or filling out a form 8. What is A/B testing? A technique for optimizing search engine results A technique for testing two different versions of a web page or email to see which one performs better A technique for tracking social media engagement 9. What is pay-per-click (PPC) advertising? Advertising that is paid for each time a website visitor clicks on an ad Advertising that is paid for each time a website visitor views an ad Advertising that is paid for each time a website visitor makes a purchase Loading … Kindly share with someone you care about:WhatsAppFacebookEmail Charles Izuoba Articles: 21 Previous Post What is a Content Calendar: 8 Steps on how to create a content calendar Next Post Understanding Branding & Visibility Strategies