Digital Marketing Fundamentals for Startups [Q&A]

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1. What is digital marketing?

Marketing that uses radio and TV ads

Marketing that uses traditional print ads

Marketing that uses online channels such as social media, email, and search engines

2. Which of the following is an example of a social media platform?

Google

Twitter

Yahoo

3. What is SEO?

A type of paid online advertising

A technique for improving a website’s visibility in search engine results

A type of offline advertising

4. What is a landing page?

The homepage of a website

A page on a website designed for a specific marketing campaign or promotion

A page on a website that is no longer in use

5. What is the purpose of a call-to-action (CTA) on a website?

To encourage visitors to leave the website

To provide visitors with more information about the company

To encourage visitors to take a specific action, such as making a purchase or filling out a form

6. What is email marketing?

Marketing that is sent through regular mail

Marketing that is sent through email

Marketing that is sent through SMS

7. What is a conversion rate?

The number of website visitors who make a purchase

The number of website visitors who leave the site without taking any action

The percentage of website visitors who take a desired action, such as making a purchase or filling out a form

8. What is A/B testing?

A technique for optimizing search engine results

A technique for testing two different versions of a web page or email to see which one performs better

A technique for tracking social media engagement

9. What is pay-per-click (PPC) advertising?

Advertising that is paid for each time a website visitor clicks on an ad

Advertising that is paid for each time a website visitor views an ad

Advertising that is paid for each time a website visitor makes a purchase

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Charles Izuoba